Meta & TikTok Ads

Automated budget optimisation that follows your strategy. Every day.

For owners running their own Meta & TikTok Ads — no agency needed. Setpoint reviews performance daily and adjusts your budgets using the rules and targets you define.

Get in touch See pricing
Daily spend ROAS vs. target Target 3.5×
£412
daily spend
3.51×
ROAS vs 3.5× target
6
adjustments / day
Daily review — raised Meta Ads budget 8% while ROAS ran above target.
✓Fully automated
✓Daily campaign review
✓Sophisticated optimisation rules
✓Fully configurable strategy
✓Daily email reports
How it works

Live in minutes, then hands-off.

Connect your accounts, choose how spend should move, and Setpoint takes it from there.

Connect Meta & TikTok Ads
↓
Set your targets & rules
↓
Setpoint reviews campaigns every day
↓
Budgets adjusted automatically
↓
Daily email summary
Fully customisable

You set the numbers.

Fully customise every target, rule and guardrail — Setpoint then automates your strategy exactly the way you want it.

Your CPA & ROAS targets How aggressively to scale Budget increase & decrease limits Minimum & maximum spend Safety guardrails Rules per campaign How often it runs

Not sure of your numbers? We'll help you set sensible CPA and ROAS targets from your goals — no spreadsheets needed.

Why Setpoint?

Platform rules cover the basics. Setpoint automates the thinking.

Platform rules
  • •Basic IF/THEN automation
  • •Limited flexibility
  • •Platform specific
  • •Little context
Setpoint
  • ✓Multiple performance signals
  • ✓Sophisticated optimisation rules
  • ✓Meta Ads + TikTok Ads
  • ✓Fully configurable
  • ✓Daily reports
  • ✓Complete adjustment history
Pricing

One flat monthly plan.

£49 /month
No contracts. Cancel at any time.
  • Meta & TikTok Ads support
  • Daily campaign review and optimisation
  • Sophisticated optimisation rules
  • Full rule customisation
  • Daily email reports
  • Complete adjustment history
  • Built-in target calculator
  • Email support
  • Product updates
Get in touch